Press Enter to search the collection.
Aurra for Business
Styling for your customers
Aurra is the AI stylist behind House of Nova. License it for your store or app, by API or embed.
It styles complete outfits from your own catalog rather than recommending more of what a shopper already clicked. A customer says where they are going; Aurra returns a considered look, in your voice, made only of pieces you actually sell. You keep the data, the checkout, and the relationship.
Lift average order value
Complete looks, not single items. One intent becomes an outfit bought together.
Cut returns
Fit, occasion, and a psychological style profile mean fewer wrong guesses coming back.
On-brand, always
Your voice, your catalog only. White-label it or call it by API.
Global from day one
One integration, built to style every market you serve.
How it works
01
Connect your catalog
Point Aurra at your product feed. It learns your pieces and merchandising rules.
02
Choose API or embed
Call Aurra from your own UI, or drop in the white-label widget.
03
Ship personalized styling
A few questions in, outfits out. You keep the data and the relationship.
Where it fits
Product page: complete the look
A customer lands on one coat from a search ad. Aurra returns the outfit that coat belongs to, drawn from your catalog and styled for a stated occasion, so the session ends as a basket rather than as a single item or a bounce.
Onsite styling assistant
A conversational entry point where a customer says where they are going instead of guessing at filters. It converts vague intent, the kind that filter rails handle badly, into a specific, shoppable answer.
Size and fit confidence
Fit, proportion, and occasion are considered before checkout, which is where returns are actually created. Fewer wrong guesses ship, so fewer come back, and the margin recovered lands straight on the bottom line.
Merchandising and email
Generate outfit-level content at catalog scale: styled looks for lookbooks, category pages, and lifecycle email, built from live inventory rather than from a shoot that happened six weeks ago.
House of Nova runs Aurra on its own storefront before licensing it, which is the only honest way to sell a styling engine: the recommendations you would be buying are the ones the House stakes its own conversion on. You can try the consumer version free before you book anything, and wholesale and stockist enquiries for the House's own collection are handled separately.
Book a demo
Tell us about your store or app. We'll show Aurra styling your catalog.